HELE

HELE

USD

Helen of Troy Limited Common Stock

$28.210+0.370 (1.329%)

Real-time Price

Consumer Defensive
Household & Personal Products
United States

Price Chart

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Key Metrics

Market Metrics
Company Fundamentals
Trading Stats

Market Metrics

Open

$27.840

High

$28.620

Low

$27.535

Volume

0.11M

Company Fundamentals

Market Cap

647.2M

Industry

Household & Personal Products

Country

United States

Trading Stats

Avg Volume

0.59M

Exchange

NMS

Currency

USD

52-Week Range

Low $26.71Current $28.210High $110.76

AI Analysis Report

Last updated: May 2, 2025
AI-GeneratedData Source: Yahoo Finance, Bloomberg, SEC

HELE: Helen of Troy Limited Stock - What's Happening and What to Watch

Stock Symbol: HELE Generate Date: 2025-05-02 10:09:32

Okay, let's break down what's been going on with Helen of Troy (HELE) and what the data we have might suggest looking ahead. Think of this as figuring out the story the stock price and recent news are telling us.

Recent News Buzz: A Mixed Bag, Leaning Cautious

Looking at the latest headlines, the feeling around HELE seems pretty cautious, maybe even a bit negative overall, despite some analyst firms still saying "Buy."

Here's the main takeaway: Analysts have been cutting their price targets for the stock. Canaccord Genuity, for instance, kept their "Buy" rating but slashed their target price twice in April, first from $92 to $70, then again to $53. That's a big drop in where they think the stock should be trading. UBS also chimed in, maintaining a "Neutral" rating and cutting their target even more drastically, from $68 all the way down to $38.

Why the cuts? Well, the company's recent earnings report for the fourth quarter of fiscal 2025 showed consolidated net sales dipping slightly by 0.7%. While GAAP earnings per share (EPS) actually grew nicely by 24%, the adjusted EPS, which often gets more attention, fell by 4.9%. They did have positive cash flow, which is good, but the sales decline and adjusted EPS dip likely spooked some analysts and led to those lower price targets.

So, the news vibe is definitely impacted by analysts lowering their expectations, even if some still see long-term value.

Price Check: A Steep Slide

Now, let's look at what the stock price itself has been doing over the last few months. It's been a tough ride. Back in early February, the stock was trading around $60. Since then, it's taken a pretty significant tumble.

The chart shows a clear downtrend. Things got particularly rough in April, with a sharp drop around the 3rd and 4th of the month. The price has continued to fall, recently hitting levels near its 52-week low of $26.71. As of yesterday's close (May 1st), it was sitting around $27.71.

Comparing this to the AI's short-term predictions: The AI model expects today to be flat (0.00%), a slight dip tomorrow (-0.40%), and then a bounce the day after (+2.31%). This suggests the AI sees the potential for a small upward move after a bit more sideways or slightly down action, but it's not predicting a massive surge right away.

The price action clearly reflects the negative sentiment from the analyst target cuts and the mixed earnings report. The stock has been punished.

Outlook & Ideas: Navigating Conflicting Signals

Putting the news and price action together, the immediate picture for HELE looks challenging. Analyst targets are down, the stock price has fallen sharply and is near its lows, and recent earnings had some weak spots. This combination usually suggests caution is warranted.

However, there's another layer of information here from the recommendation data provided by AIPredictStock.com, and it presents a different perspective. This data gives HELE a "recommend score" of 61.7 and tags it as having "Bullish Momentum" and being an "Undervalued Gem." It even states there's a "Strong buy rating from 3 analysts with average price target of $49.00 (+75.8% upside)."

Wait a minute. How can analysts be cutting targets and the average target be $49 with a strong buy rating? This highlights a potential conflict in the data sources. The specific news snippets show target cuts to much lower levels ($53, $38), while the aggregated recommendation data suggests a higher average target and bullish sentiment based on other factors, including technical indicators and valuation (like a very low P/E ratio of 3.5x compared to the industry average of 7.8x).

So, what's the takeaway? The stock has been beaten down, likely due to the sales dip and analyst target reductions we saw in the news. But the recommendation data suggests that because it's fallen so much, it might now be undervalued based on its earnings (that low P/E) and showing some positive technical signs (like a MACD Golden Cross and OBV surge, which are technical terms for potential buying signals).

This isn't a simple "buy" or "sell" situation based on the data provided. It's complex. The price drop and analyst cuts are concerning, but the potential undervaluation and technical signals mentioned in the recommendation data could attract some investors looking for a bounce or long-term value.

Potential Strategy Ideas (Use with Caution!):

If someone were considering this stock, perhaps seeing the recent drop as an opportunity based on the "undervalued" tag and technical signals from the recommendation data, here are some levels to think about:

  • Potential Entry Consideration: The recommendation data suggests entry points around $27.62 and $27.86. The current price is right in that neighborhood. So, for someone bullish, buying "around the current price" might align with this data's suggestion. The AI's prediction of a small bounce after today/tomorrow also loosely supports looking at current levels.
  • Potential Exit/Stop-Loss Consideration: Managing risk is key. The recommendation data provides specific levels:
    • A potential Stop-Loss at $25.08. This is below the recent 52-week low ($26.71), giving the stock a little room but setting a point to cut losses if the downtrend continues significantly.
    • A potential Take-Profit at $30.05. This level could represent a near-term target if the stock does bounce, perhaps hitting some minor resistance.

Remember, these are just potential ideas derived from the data points provided. The market can do anything.

Company Context: What HELE Does

Just a quick reminder about Helen of Troy: They are in the Consumer Defensive sector, meaning they sell products people tend to buy even when the economy is shaky. Their brands include well-known names like OXO kitchen gadgets, Hydro Flask bottles, Osprey backpacks, and Hot Tools hair appliances. While their sector is generally stable, the recent sales dip shows they aren't completely immune to market pressures. They also have a relatively small market capitalization ($635M) and carry a notable amount of debt, which are factors to keep in mind.


Disclaimer: This analysis is based solely on the provided data and is for informational purposes only. It is not financial advice. Stock investing involves risk, and you could lose money. Always conduct your own thorough research and consider consulting with a qualified financial advisor before making any investment decisions.

Related News

BusinessWire

Helen of Troy Announces CEO Leadership Change

Helen of Troy Limited (NASDAQ:HELE), designer, developer, and worldwide marketer of branded consumer home, outdoor, beauty, and wellness products, today announced a change to its leadership. Noel Geoffroy is departing

View more
Helen of Troy Announces CEO Leadership Change
Analyst Upgrades

Canaccord Genuity Maintains Buy on Helen Of Troy, Lowers Price Target to $53

Canaccord Genuity analyst Susan Anderson maintains Helen Of Troy with a Buy and lowers the price target from $70 to $53.

View more
Canaccord Genuity Maintains Buy on Helen Of Troy, Lowers Price Target to $53
BusinessWire

Helen of Troy Limited Reports Fourth Quarter Fiscal 2025 Results

Consolidated Net Sales Decline of 0.7% GAAP Diluted EPS Growth of 24.0% to $2.22 Adjusted Diluted EPS Decline of 4.9% to $2.33 Cash Flow from Operations of $35.0 Million; Free Cash Flow(1)(2) of $27.1 Million Helen of

View more
Helen of Troy Limited Reports Fourth Quarter Fiscal 2025 Results
Analyst Upgrades

Canaccord Genuity Maintains Buy on Helen Of Troy, Lowers Price Target to $70

Canaccord Genuity analyst Susan Anderson maintains Helen Of Troy with a Buy and lowers the price target from $92 to $70.

View more
Canaccord Genuity Maintains Buy on Helen Of Troy, Lowers Price Target to $70
Analyst Upgrades

UBS Maintains Neutral on Helen Of Troy, Lowers Price Target to $38

UBS analyst Peter Grom maintains Helen Of Troy with a Neutral and lowers the price target from $68 to $38.

View more
UBS Maintains Neutral on Helen Of Troy, Lowers Price Target to $38

AI PredictionBeta

AI Recommendation

Bullish

Updated at: May 4, 2025, 01:37 AM

BearishNeutralBullish

58.9% Confidence

Risk & Trading

Risk Level3/5
Medium Risk
Suitable For
Value
Trading Guide

Entry Point

$28.29

Take Profit

$28.75

Stop Loss

$25.37

Key Factors

DMI shows bearish trend (ADX:12.5, +DI:9.2, -DI:12.3), suggesting caution
Current Price is extremely close to support level ($28.30), suggesting strong buying opportunity
Trading volume is 9.1x average (7,430), indicating extremely strong buying pressure
MACD -0.0133 is below signal line -0.0028, indicating a bearish crossover

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